Whether you have a brick and mortar shop and want to generate visits or sell products online, if you haven’t optimized your website for lead generation then you are missing out on opportunities. Many small-mid sized companies still have a static, underperforming website that is nothing more than a digital brochure. So let’s unpack 5 smart ways you can turn your underperforming website into a lead generating marketing tool.
Create enticing call to action
First, you must focus on the value your call to action provides. Your prospects have to recognize the need to be willing to complete the call to action. You can offer discounts in exchange of their emails or provide them expert tips for free. But make sure you keep your call to action clear and short. Ask for too much info and your users will be overwhelmed. Another crucial factor is where you position your call to action. The best place would be the central column; but ensure there are no images of faces nearby, as that can draw the users’ attention away from it.
Install Live Chat option
Nowadays, people prefer chats over calls. A user may hesitate to call you but will not think twice before messaging you. Live Chat can help drive sales and generate leads, regardless of the industry. However, you will have to make sure that the person on your end is capable of providing satisfactory answers to all the questions a user might ask. The amount of time you take to respond to a question also does matter a lot. Never keep the customer waiting.
Build trust with blogs
Search engines love fresh content, and what better way to consistently provide new content than through a blog post. Blogs not only bring new users to the site by boosting your search engine rankings but also help you position yourself as an authority in your space. It helps you develop a relationships with potential and existing customers. But first, you’ll have to allow the customers to comment and share feedback. You can then respond to their comments in a tamed, soft manner to create a rapport with them. This will also help you gain valuable insight into what your customers are looking for.
Place phone numbers on every page
Do users always have to click on the Contact Us page to get your phone number? If yes, then do your site a favor and place your phone numbers on every page. It can be anywhere at the top or the bottom of the page. Nothing says “scam website” like one completely devoid of basic contact information.
Speak your customer’s language
Communicating with your clients in the language they expect is the key. Your website has to speak the same language your customers do. Pay attention to how they describe a problem and answer their questions in the same language. Also, make sure that the language you use leads the customer in a particular direction.