Understand What Makes A Good SEO Strategy

Most business owners, when they think of doing SEO, turn to Digital Marketers for help. The reason being, they don’t really understand how to go about it. Once businesses start seeing the results from basic SEO, they can’t help but ask for more. So I thought I’ll just give you a bit of a heads up on what a good SEO strategy usually consists of, before you go meet those Digital Marketers. Let’s begin, shall we?

First things first, SEO is broadly divided into 2 categories:

  1. On Page Optimization

  2. Off Page Optimization

You might encounter certain marketers (the not so well-versed ones), who will claim that one is better than the other. Not true! The fact is, both on page and off page optimizations are equally important for an SEO strategy to work in your favor. For successful SEO, what you need is a well balanced strategy consisting of both the types of optimizations.

To give you a better understanding, let me tell you exactly what each of these categories entails.

On Page Optimization

In layman’s terms, this is all about making your website look better & more relevant to the search engines. I did mention in my previous posts that SEO is all about getting noticed by the search engines. So when we are working on enriching your website, the focus is on 3 main components –

  1. The content on your site – Improving the overall quality & relevance of your content, the keywords used, your title tags & meta data, etc.

  1. Interlinking of the web pages – Strategically linking the related pages on your website to each other, thus making it easy to navigate.

  1. URL Optimization – Inserting relevant keywords in your URLs whenever possible, so as to attract search engines’ attention.

Off Page Optimization

Here the focus is on making your website look more authoritative amongst the others. It is all about building your online reputation & establishing you as a reliable source of information in your industry. The process of strengthening your online presence usually includes –

  1. Gaining backlinks – Earning quality links for your website from other authoritative sites in your industry.

  1. Establishing your social presence – Engaging with the target audience through social networking sites & creating a buzz around your brand through these platforms.

  1. Social bookmarking – Sharing all the quality content generated on your website through popular content sharing sites.

Again, I would like to stress on the fact that both on page and off page optimizations are equally important. Also, you need to keep in mind that SEO is a long term investment. It takes time for SEO strategies to start showing results; so be patient. As Jean-Jacques Rousseau famously said, “Patience is bitter, but its fruit is sweet.”

In case you have something to add to my thoughts, I’d love to hear it. So do let me know what you think through your comments.

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